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BB7 brand identity
BB7 is a leading risk management firm working worldwide. Acacia created a completely brand new identity to convey BB7’s expansion into new sectors. The new identity is both flexible and consistent, enabling easy implementation across all printed and digital communications.
Acacia created a crisp, minimal and timeless brand identity.
What the client said
We'd recommend Acacia to any organisation wishing to stand out from their competitors in order to attract and retain their ideal customer base. "
Ben Bradford, MD, BB7
A unique visual language
Acacia created style guides for the use of photography and illustrations. This enabled the implementation of distinctive and memorable imagery across all printed and digital communications.
A flexible approach
The new brand identity is easily adaptable while remaining recognisable.
A new typeface was chosen to subtly convey a confident and contemporary tone of voice.
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