In many industries, standing out from competitors isn’t easy. Branding helps you position your business for maximum visibility in the marketplace.
Everyone knows the first step to more sales is generating more high-quality leads.
What is the best way then, to get known and attract the right type of clients?
Many businesses believe that to attract more new clients quickly, and they should start by being very active on social media and invest heavily in Search Engine Optimisation (SEO).
They assume that creating a lot of digital buzz around their business will automatically attract more customers.
Unfortunately, that isn’t the case. If your target customers don’t easily understand how your business answers their needs and want, why should they click on your social post or paid-per-click ad?
More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.
The importance of positioning
You communicate your value through positioning. Positioning helps your target customers understand in an instant why you’re right for them.
Before investing time and money on any marketing activities, such as social media or SEO, you first need to position your business in a way that best connects with your target audience.
Positioning is at the heart of the branding process. By setting your business apart from competitors and clearly communicating your value, positioning will save you time in money in generating high-quality leads and winning new clients.
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I hope you’ll find this guide useful. I’d love to hear your feedback on how you’re using this guide and about the particular challenges you face when growing your brand and business.