Why standing out is vital in today’s world

There’s never been more noise, more competition, and so many copycats. Getting lost in the noise isn’t an option if we are serious about growth. Here is why effective brand differentiation is key to sustainable growth.
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We live in a digital-first world

Today, everything happens so quickly that it’s easy to overlook how much the world has changed since the Coronavirus pandemic turned our lives upside down. 

In the early part of 2020, we officially became a digital first world. Working remotely became the norm and face to face business meetings became the exception. 

Today, most business conversations start and develop online. It is the best, and often the only space, to connect with clients. 
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Unfortunately, it’s also a very cluttered space where only businesses able to stand out can win. 
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There’s never been so much noise

Our clients screens are saturated with all sorts of clutter. Did you know that Facebook users scroll through an amount of content taller than Big Ben every single week? 

Facebook users scroll through over 96 meters of feed weekly. This explains why so many businesses don’t get much returns from Facebook ads. 

On Linkedin alone, over 2 million posts, articles, and videos are published every day. Everyone competes for attention

Invisible businesses stagnate

There’s always a time in the life of a business when standing out becomes vital. 

It is usually when wanting to boost both revenue and profit. Often that means raising your game to increased competition. 

Growing a business is hard, that’s why you need to use every tool at your disposal to win. 
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If you want to scale up, you need to stand out in a way that makes clients instantly see why you’re right for them. 
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Facebook users scroll through 96 meters of feed every week. That's the height of Big Ben.

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First impressions are key

Standing out isn’t simply about cutting through the noise. It’s not enough for people to just find you, you need to make an outstanding first impression. 

Online, you only have seven seconds to make a first impression. If potential clients can’t see why you are different (and better), why should they listen? 

They might simply walk away without you even knowing it. 
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The first impression your business gives can either be a powerful pitch or easily forgotten. The choice is yours to make. 
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