The world is constantly changing, especially in business. Therefore, many of them will feel the need to rebrand every now and then. However, rebranding is no walk in the park, and could quickly go wrong if not carefully managed. Obviously, you want your rebranding process to go smoothly. So what are the key points you should pay attention to?
With Brexit looming, a fact-finding trip to northern France, organised by Kent County Council, went to discover the business potential with our near neighbours. François Reynier, from Kent-based branding agency Acacia, took part and reveals a host of opportunities.
France's far-right party, The Front National recently rebranded. It even changed its name to Rassemblement National. It is the first time since its foundation in 1972 that this party rebranded itself. Why did the party undertake such a drastic change of image?
At the centre of your business is your team, they are the face of your company to your clients. However, have you noticed that on many company websites people look worse than in real life? Not the best way to make a first impression.
When Google revealed its new logo in 2015, this was major news worldwide. It was the company’s first major redesign in years, so naturally, the media flocked to it like sheep. However, people were quick to criticise Google for its new logo, since at first sight it looked like all that had changed was the typeface. What was the point of such an expensive undertaking if so little had changed?