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Insights

How to build a stronger brand

11/11/2020

How to position yourself for success in 2021

 
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​In 2020, most business conversations took place online. However, cutting through the clutter is challenging when everyone is fighting for attention. To stand out in the online space, you need a carefully positioned business. Here is why.


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7/30/2020

What is Brand Clarity and why it is important

 
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7/29/2020

What is Brand Positioning and how can you improve it?

 
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7/28/2020

What is Brand Visibility and how can you improve it?

 
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7/27/2020

What is Brand Reach and how can you improve it?

 
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6/7/2020

We all have a voice. Let's use it for good.

 
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5/12/2020

Remote digital marketing internships 2020

 
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Applications ​for Acacia's Summer 2020 Digital Marketing Internships are now open.


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4/29/2020

Three reasons why your brand isn't working

 
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​Are you posting a lot of content but still not cutting through the noise? Maybe it’s time to check if your brand is truly working to its best potential.


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4/25/2019

How branding builds and maintains loyalty

 
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It is on average six to seven times more expensive to attract a new customer than it is to retain an existing one. Branding saves you money by building customer loyalty.


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4/8/2019

How branding attracts new business and boosts sales

 
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There’s always a point in the life of a business when branding becomes a priority. Specifically, in times of major transformation.
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12/9/2018

Five keys to a successful rebrand

 
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The world is constantly changing, especially in business. Therefore, many of them will feel the need to rebrand every now and then.
However, rebranding is no walk in the park, and could quickly go wrong if not carefully managed.
Obviously, you want your rebranding process to go smoothly. So what are the key points you should pay attention to?


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12/9/2018

Building up a French connection

 
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​With Brexit looming, a fact-finding trip to northern France, organised by Kent County Council, went to discover the business potential with our near neighbours. François Reynier, from Kent-based branding agency Acacia, took part and reveals a host of opportunities.
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6/15/2018

Are you falling prey to these three branding myths?

 
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A strong brand is an extremely important factor in long-term success, but may be something you still find hard to relate to. Perhaps you've got the wrong idea of what branding really is?


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6/12/2018

Why did the Front National rebrand?

 
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​France's far-right party, The Front National recently rebranded. It even changed its name to Rassemblement National. It is the first time since its foundation in 1972 that this party rebranded itself. Why did the party undertake such a drastic change of image?
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6/4/2018

Why your businesses can benefit from rebranding

 
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If you believe that rebranding is only for big corporations, think again. Rebranding could be the best thing you'll do this year to re-energise your business and attract new clients. ​
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7/13/2017

Tired of gloomy corporate mugshots? Try illustration

 
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At the centre of your business is your team, they are the face of your company to your clients. However, have you noticed that on many company websites people look worse than in real life? Not the best way to make a first impression.


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4/10/2017

Why should a business rebrand?

 
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4/10/2017

Is your current marketing damaging your brand?

 
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4/8/2017

How to be more creative

 
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4/6/2017

How to make your website work harder

 
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