ACACIA - Insights | ACACIA blog on how to grow your business branding

7/30/2020

What is Brand Clarity and why it is important

7/29/2020

What is Brand Positioning and how can you improve it?

7/28/2020

What is Brand Visibility and how can you improve it?

7/27/2020

What is Brand Reach and how can you improve it?

6/7/2020

We all have a voice. Let's use it for good.

5/12/2020

Remote digital marketing internships 2020

Applications for Acacia's Summer 2020 Digital Marketing Internships are now open.

4/29/2020

Three reasons why your brand isn't working

Are you posting a lot of content but still not cutting through the noise? Maybe it’s time to check if your brand is truly working to its best potential.

4/25/2019

How branding builds and maintains loyalty

It is on average six to seven times more expensive to attract a new customer than it is to retain an existing one. Branding saves you money by building customer loyalty.

4/25/2019

Why business leaders shouldn’t ignore brand positioning

Standing out from competitors isn’t easy. This is why brand positioning is vital in any business, but it’s not something that always comes to mind.

4/8/2019

How branding attracts new business and boosts sales

There’s always a point in the life of a business when branding becomes a priority. Specifically, in times of major transformation.

12/9/2018

Five keys to a successful rebrand

The world is constantly changing, especially in business. Therefore, many of them will feel the need to rebrand every now and then.
However, rebranding is no walk in the park, and could quickly go wrong if not carefully managed.
Obviously, you want your rebranding process to go smoothly. So what are the key points you should pay attention to?

12/9/2018

Building up a French connection

With Brexit looming, a fact-finding trip to northern France, organised by Kent County Council, went to discover the business potential with our near neighbours. François Reynier, from Kent-based branding agency Acacia, took part and reveals a host of opportunities.

6/15/2018

Are you falling prey to these three branding myths?

A strong brand is an extremely important factor in long-term success, but may be something you still find hard to relate to. Perhaps you've got the wrong idea of what branding really is?

6/12/2018

Why did the Front National rebrand?

France's far-right party, The Front National recently rebranded. It even changed its name to Rassemblement National. It is the first time since its foundation in 1972 that this party rebranded itself. Why did the party undertake such a drastic change of image?

6/4/2018

Why your businesses can benefit from rebranding

If you believe that rebranding is only for big corporations, think again. Rebranding could be the best thing you'll do this year to re-energise your business and attract new clients.

7/13/2017

Tired of gloomy corporate mugshots? Try illustration

At the centre of your business is your team, they are the face of your company to your clients. However, have you noticed that on many company websites people look worse than in real life? Not the best way to make a first impression.

4/10/2017

Why should a business rebrand?

4/10/2017

Is your current marketing damaging your brand?

4/8/2017

How to be more creative

4/6/2017

Insights

How to build a stronger brand

What is Brand Clarity and why it is important

What is Brand Positioning and how can you improve it?

What is Brand Visibility and how can you improve it?

What is Brand Reach and how can you improve it?

We all have a voice. Let's use it for good.

Remote digital marketing internships 2020

Applications for Acacia's Summer 2020 Digital Marketing Internships are now open.

Three reasons why your brand isn't working

Are you posting a lot of content but still not cutting through the noise? Maybe it’s time to check if your brand is truly working to its best potential.

How branding builds and maintains loyalty

It is on average six to seven times more expensive to attract a new customer than it is to retain an existing one. Branding saves you money by building customer loyalty.

Why business leaders shouldn’t ignore brand positioning

Standing out from competitors isn’t easy. This is why brand positioning is vital in any business, but it’s not something that always comes to mind.

How branding attracts new business and boosts sales

There’s always a point in the life of a business when branding becomes a priority. Specifically, in times of major transformation.

Five keys to a successful rebrand

Building up a French connection

With Brexit looming, a fact-finding trip to northern France, organised by Kent County Council, went to discover the business potential with our near neighbours. François Reynier, from Kent-based branding agency Acacia, took part and reveals a host of opportunities.

Are you falling prey to these three branding myths?

A strong brand is an extremely important factor in long-term success, but may be something you still find hard to relate to. Perhaps you've got the wrong idea of what branding really is?

Why did the Front National rebrand?

France's far-right party, The Front National recently rebranded. It even changed its name to Rassemblement National. It is the first time since its foundation in 1972 that this party rebranded itself. Why did the party undertake such a drastic change of image?

Why your businesses can benefit from rebranding

If you believe that rebranding is only for big corporations, think again. Rebranding could be the best thing you'll do this year to re-energise your business and attract new clients.

Tired of gloomy corporate mugshots? Try illustration

At the centre of your business is your team, they are the face of your company to your clients. However, have you noticed that on many company websites people look worse than in real life? Not the best way to make a first impression.

Why should a business rebrand?

Is your current marketing damaging your brand?

How to be more creative

How to make your website work harder

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Insights

How to build a stronger brand

Applications ​for Acacia's Summer 2020 Digital Marketing Internships are now open.

​Are you posting a lot of content but still not cutting through the noise? Maybe it’s time to check if your brand is truly working to its best potential.

It is on average six to seven times more expensive to attract a new customer than it is to retain an existing one. Branding saves you money by building customer loyalty.

Standing out from competitors isn’t easy. This is why brand positioning is vital in any business, but it’s not something that always comes to mind.

There’s always a point in the life of a business when branding becomes a priority. Specifically, in times of major transformation.​

​With Brexit looming, a fact-finding trip to northern France, organised by Kent County Council, went to discover the business potential with our near neighbours. François Reynier, from Kent-based branding agency Acacia, took part and reveals a host of opportunities.​

A strong brand is an extremely important factor in long-term success, but may be something you still find hard to relate to. Perhaps you've got the wrong idea of what branding really is?

​France's far-right party, The Front National recently rebranded. It even changed its name to Rassemblement National. It is the first time since its foundation in 1972 that this party rebranded itself. Why did the party undertake such a drastic change of image?​

If you believe that rebranding is only for big corporations, think again. Rebranding could be the best thing you'll do this year to re-energise your business and attract new clients. ​​

At the centre of your business is your team, they are the face of your company to your clients. However, have you noticed that on many company websites people look worse than in real life? Not the best way to make a first impression.

Author

Archives

Categories

Applications for Acacia's Summer 2020 Digital Marketing Internships are now open.

Are you posting a lot of content but still not cutting through the noise? Maybe it’s time to check if your brand is truly working to its best potential.

There’s always a point in the life of a business when branding becomes a priority. Specifically, in times of major transformation.

With Brexit looming, a fact-finding trip to northern France, organised by Kent County Council, went to discover the business potential with our near neighbours. François Reynier, from Kent-based branding agency Acacia, took part and reveals a host of opportunities.

France's far-right party, The Front National recently rebranded. It even changed its name to Rassemblement National. It is the first time since its foundation in 1972 that this party rebranded itself. Why did the party undertake such a drastic change of image?

If you believe that rebranding is only for big corporations, think again. Rebranding could be the best thing you'll do this year to re-energise your business and attract new clients.