Insights

Sharing thoughts and ideas on branding

12/9/2018

Five keys to a successful rebrand

The world is constantly changing, especially in business. Therefore, many of them will feel the need to rebrand every now and then.
However, rebranding is no walk in the park, and could quickly go wrong if not carefully managed.
Obviously, you want your rebranding process to go smoothly. So what are the key points you should pay attention to?

12/9/2018

Building up a French connection

With Brexit looming, a fact-finding trip to northern France, organised by Kent County Council, went to discover the business potential with our near neighbours. François Reynier, from Kent-based branding agency Acacia, took part and reveals a host of opportunities.