Insights

Sharing thoughts and ideas on branding

6/12/2018

Why did the Front National rebrand?

France's far-right party, The Front National recently rebranded. It even changed its name to Rassemblement National. It is the first time since its foundation in 1972 that this party rebranded itself. Why did the party undertake such a drastic change of image?

6/4/2018

Why your businesses can benefit from rebranding

If you believe that rebranding is only for big corporations, think again. Rebranding could be the best thing you'll do this year to re-energise your business and attract new clients.