Standing out from competitors isn’t easy. This is why brand positioning is vital in any business, but it’s not something that always comes to mind.
Standing out from competitors isn’t easy. Nowadays, it’s harder than ever to get yourself heard through the endless noise of the online world.
This is why brand positioning is vital in any business, but it’s not something that always comes to mind.
This is problematic, because without positioning, many businesses will fall short in the end.
But what makes positioning so important, and why should it be your focus to stand out?
First, we need to address the elephant in the room, and that’s where many businesses are going wrong.
The trouble is, a lot of them are focusing too much on building a social media presence. They assume that creating a digital buzz around their business and gaining a large following on social media will automatically win them more customers.
Unfortunately, this isn’t the case. You can have a thousand followers on social media, but not a single sale resulting from it. Sound familiar?
This is because if your target customers don’t easily understand how your business answers their needs and wants, why should they engage further?
More than a tagline or a fancy logo, brand positioning
The importance of positioning
Now onto the most important part, and that’s the importance of brand positioning.
Positioning isn’t something to just brush under the rug and pretend it doesn’t exist. It’s what’s at the heart of your branding process, and what helps your target customers understand why you’re the best option for them.
The key is to think strategically before anything else. You need to think about how you’ll position your business in a way that best connects with your audience, as well as winning their hearts and minds.
Otherwise, you’re only going to waste time blindly implementing tactical marketing without going anywhere.
To avoid this, you need to be clear about your values when communicating with your audience. By doing this, you will save a huge amount of time and money in generating high-quality leads and winning new clients.
Building a strong, unique and easily identifiable brand isn’t easy. It requires focus, commitment and seeing branding as a long term investment rather than a quick-lived short term win.
If you are in doubt about your brand’s current positioning and survival in the marketplace, the most crucial insight you need is brand clarity.
Start evaluating where you are today by taking Acacia’s brand performance scorecard.
It is confidential, free and will give you more clarity about your brand and how to prioritise business growth initiatives.
Taking the brand performance scorecard is quick and easy, and you’ll receive a personalised report via email within a few minutes
The brand performance scorecard
Benchmark your brand’s performance with our FREE assessment.
Many businesses struggle to assess their brand’s commercial value. Taking the brand performance scorecard test will give you valuable insights on how to grow a stronger brand.