Clarity is essential in the running of a resilient business, especially in times of uncertainty. However, many businesses find branding confusing and shy away from it.
Acacia's methodology enables you to efficiently build a revenue-generating brand using a simple and crystal-clear framework.
Brand Clarity is the first of the four pillars of Acacia’s brand-building methodology, which need to be completed in the following order:
Why brand clarity is key to standing out in 2021?
The 2020 Covid-19 pandemic has turned the world upside down, often forcing many businesses to reinvent themselves to adapt to a rapidly-changing world.
One of the effects of the pandemic was to accelerate changes which were already underway, such as the digital transformation of entire sectors of the economy.
Being digital-first has now become even more timely for mid-size professional services firms. In 2019, many businesses relied mainly on meeting face-to-face with potential clients to win contracts, whereas in 2020, most business conversations and deals take place online.
In this context, how your firm is perceived and communicates online has a direct impact on the bottom line. The professional services firms most likely to survive and thrive in the coming years are those able to adapt and pivot quickly to these new online realities. In other words, you need clarity.
Brand Clarity involves:
Clarity for your brand is necessary, especially at this time.
Why invest in branding in 2021? Because you can't afford invisibility
Branding is one of the soundest investments a business can make – especially if you need to pivot and reinvent your business to adapt to a rapidly changing market.
Through our Brand Clarity phase, we will demystify the branding process by making it straightforward and jargon-free. But first we need to clarify why branding pays for itself easily if you are a firm focused on becoming a leader in your field.
When you see branding as an investment rather than a cost, the benefits of investing in building a strong brand are obvious. Here are three of the main ones.