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Acacia Methodology

A proven framework to create future-proof brands

​Build a future-proof brand strategy and stay ahead of the competition

Today, most business conversations start online. Your online brand defines your reputation and visibility in the marketplace. 

When you have a strong brand, your business stands out, attracts more clients and enjoys higher margins.

However, many businesses are confused by branding and shy away from it. 

Acacia’s unique methodology makes the complex process of building a revenue-generating brand easy and straightforward. It is informed by over 20 years of brand-building expertise.

Acacia's methodology is made of 4 distinct phases: Discover, Define, Design and Deliver. Each phase is focused on delivering specific outcomes.

​1. Discover

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​Aligning your brand with your business goals

When you transform your brand, you’ll transform your business.

Using proven brand performance metrics, we’ll gain insights on your current brand, challenges and competitive landscape in order to map out the best brand strategy for long term growth.

​At this phase, we lay the foundations for success by getting the clarity you need to align branding to business objectives.


Learn more about brand clarity >>>


​2. Define

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Positioning yourself for success

By clearly positioning your business in the marketplace, you instantly raise your profile with potential clients, especially in saturated markets. 

Our methodology enables us to define the most future-proof and profitable positioning for your business. 

Learn more about brand positioning >>>


3. Design

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Creating a striking and memorable brand identity

You only get one chance to make a first impression, make sure it is an outstanding one. 

Acacia articulates your remarkable difference verbally and visually to make your business memorable and highly distinctive for years to come.

Learn more about brand visibility>>>


4. Deliver

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Attracting and retaining the best clients

In this launch phase, Acacia will advise on how to you maximise brand reach and audience engagement through the most relevant channels.

​Many businesses are unclear about their actual brand reach. We’ll ensure you attract not the most clients, but the best ones.

Learn more about brand reach >>>


​​Some of the key benefits of having a strong brand

  • Reducing ongoing marketing costs​
  • Standing out from the competition
  • Attracting more high-value clients
  • Closing sales faster and more easily
  • Increasing your fees and profit margins
  • Boosting the value of your business
  • Attract top talent to work for you
  • Reach effectively new audiences
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