2022 Branding Guide
2022 Branding Guide
Meet the team
At Acacia, we believe our people are our best asset. We are a
close-knit team of creatives, strategists and technologists working as one. Our senior team has worked together for over a decade in the UK and Europe.
Founder and Creative Director
Born in France, François studied design at the Ecole Estienne in Paris and branding at the London College of Communication in the UK.
Throughout a 25 years career, François has notably worked with Deutsche Bank in the UK, Mercedes-Benz in Germany and Smart cars in Switzerland.
François founded Acacia in 2010 after seeing too many visionary entrepreneurs struggling to leverage the power of their brand.
Today, Acacia partners worldwide with large corporate and some of the most exciting scaleups in existence.
At Acacia, François is responsible for translating our vision into purposeful action.
François leads Acacia’s tight-knit team of creatives, strategists, and technologists to deliver extraordinary results for our clients.
Born in Germany, Daniel studied Marketing and advertising at UAL in London and is a guest speaker at the EU Business School in Switzerland.
In a 15 years career, Daniel has notably worked with Lufthansa and Mercedes-Benz in Germany and SEAT in Spain.
Daniel has extensive expertise in creating international brand communications campaigns and leading international delivery teams.
Daniel lives in Barcelona and is Acacia’s strategic lead for Geman and Spanish-speaking markets.
At Acacia, Daniel is responsible for strategy and cross-functional implementations of brand communications campaigns.
Recent projects include transitional management with all internal global streams for Kärcher and the launch of new SEAT cars models in 15+ markets.
Born in Ghana, Adlai studied Marketing, Management and Computer Science at Regent University College, Accra.
Adlai is passionate about photography and videography. He has managed complex creative projects and delivery teams for key accounts in the automotive, luxury real estate and professional services sectors.
Adlai lives in Accra, and is Acacia’s photo and video production sustainable local delivery partner for Ghana.
At Acacia, Adlai is also responsible for planning and implementing local delivery across the West African region.
Copywriter and content producer
Sareena studied English Language and Literature at Royal Holloway London with a specialism in 20th Century English literature.
Sareena is an alumnus of Acacia’s digital marketing internship programme.
Sareena is passionate about the power of words and how they can powerfully connect an idea to its audience.
At Acacia, Sareena is responsible for creating and delivering compelling social media and content marketing campaigns that get results.
Sareena is also fluent in French and develops cross-cultural communications between English and French-speaking markets.
Sam studied graphic design and communication at the University of Greenwich, UK.
He specialises in clear communication with an unrivalled eye for harmony between design and content.
Sam has worked with a wide range of corporate clients in Acacia's portfolio across professional services, engineering and educational bodies.
At Acacia, Sam is responsible for creating and delivering razor-sharp brand communications campaigns across print and digital.
Front end developer
Born in South Africa, Candice studied web development and programming languages such as C# Development, PHP, MySQL and JAVA at CTU University, SA.
In a 12 years career, Candice has worked with clients in all time zones across Australia, Sub-Saharan Africa, the United States and the UK.
Candice has worked across various sectors, including luxury real estate developers, visa and migration services and educational bodies.
At Acacia, Candice is responsible for planning, designing, and implementing future-proof digital solutions.
Candice creates logical and innovative solutions to complex digital development problems. She has a keen interest in technology, mobile applications and user experience.
Born in London, Abigail studied Spanish & international relations at the University of Westminster, UK and the University of Salamanca, Spain.
Abigail lived in Barcelona for ten years working with Cambridge University Press before setting up a C-suite executive consultancy in London.
In a 15 years career, Abigail has worked with some of the world's best brands, including Coca-Cola, Honda and Santander.
At Acacia, Abigail is responsible for cross-cultural communications and transcreation between English-speaking and Spanish-speaking markets.
Social media content creator
Zabrina studied Advertising & Digital Marketing Communications at the University of Greenwich, UK, graduating with First Class Honours.
She is an alumnus of Acacia’s digital marketing internship programme.
As an insider of the influencers’ world, Zabrina brings unmatched creative flair and style to well-thought-out social media campaigns across Instagram and LinkedIn.
At Acacia, Zabrina is responsible for copywriting and delivery of multi-channel digital marketing campaigns across social media platforms.
What our clients say
"I would recommend Acacia to any organisation looking to rebrand because they took us to a perfect end result."
Kelly Orford, IAB
What we do
We transform complex business problems into magnetic brands.
Tone of Voice
Why choose us