BrandSpark
One day and just one page.
Define a magnetic brand positioning.
Position your business for success in one day
Your brand positioning can make or break your business
Get it right, and you become magnetic to your ideal client.
Get it wrong, and you can you fade into invisibility amongst a sea of two competitors.
Sadly, too many businesses struggle with positioning.
They don't have the expertise, time, and resources to invest in long-term strategy engagements.
This is where BrandSpark comes in.
It's designed to deliver massive results quickly for busy founders.
Work with an expert to get everything out of your head and build an irresistible market positioning.
Get your positioning right in one day.
Tangible outcomes: A one-page brand positioning strategy you can take to market.
What our clients say
“It was a pleasure to work with Acacia.
It was particularly reassuring for there to be such a sound rationale behind the design and for it to be explained clearly.”
Malcom Trotter
Chairman, IAB
What we'll fix
Get unstuck and unlock the power of positioning
Brand blur
Confusion on how to define and articulate your market positioning through your brand
Choice paralysis
You're at the crossroads of too many possibilities and are unsure which one to choose.
Complexity overload
You're struggling to translate a complex value proposition into a simple positioning statement.
Fewer than 1% of businesses have a market positioning this clear. Become one of them in one day.
What you’ll leave with
A one-page document. Five building blocks.
A crystal-clear business positioning.
01
One-liner brand positioning hook
A one-sentence statement that makes your ideal client curious and interested in how you can help them.
02
Positioning statement
A short chapter that builds on the one-liner hook and makes unique value clear and irresistible to your audience.
03
Positioning strategy
A breakdown of your positioning strategy: what it is, why it works, and how to communicate it.
04
What to start
The 20% of activities to focus on to get 80% of the results when communicating your new positioning.
05
What to stop
Clarity on what to stop because it drains time, money and attention.
Who it's for
Innovative startups seeking funding
You need to make your unique value crystal clear to investors and business partners to secure funding.
Mature businesses pivoting
Your business strategy and offering are changing significantly, and you need to communicate this to the world.
Businesses facing increased competition
The competitive landscape is now saturated, and clients no longer understand your unique value.
How it works
A proven brand positioning process
1. Discover
A unique onboarding process to get a full picture of current competitive landscape and business positioning.
2. Define
Guided in-depth discussions, giving you new angles and perspectives you never considered before.
3. Deliver
A new business positioning you and your team can get behind.
About François
Work 1-2-1 with an expert strategist with real-world results
François Reynier is an international brand strategy consultant.
He has over 20 years of brand-building expertise, working with some of the world's leading brands, on location in five countries.
Francois has notably worked with Barclays in London, Kellogg’s in Paris, Mercedes-Benz in Germany, and Smart Cars in Switzerland.
Today, François brings big-brand thinking to ambitious leaders so they can scale their business faster and more easily.
Trusted by
FAQs
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BrandSpark is a laser-focused one-day brand strategy sprint for busy founders and business leaders who want to work one-to-one with an expert brand strategist.
BrandSpark is designed to deliver maximum return on investment in a short time.
BrandSpark enables you to define the core components of your brand with clarity and confidence through a proven step-by-step process.
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BrandSpark uses proven brand strategy principles and strategies used by the world's leading brands across many industry sectors.
You will get access to big-brand thinking at a fraction of the cost of commissioning a large branding consultancy.
François has personally used the principles and strategy he will deploy to build your brand with countless clients over the last 20 years
This isn't theory; it's real-world work.
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Here is the truth: most brand positioning advice out there is full of fluff and jargon, and often contradictory.
No wonder so many business owners feel confused and shy away from working on their brand.
Many brand-building programmes rehash the same old stuff with new insights, and some consultants package content they read or heard about but haven't actually delivered in the real world for real clients.
What makes BrandSpark different is that it is based on real-world projects and expertise.
You will get access to the same brand-building principles and strategy used by some of the world's best brands.
Together we’ll use brand positioning principles used by Barclays, Mercedes-Benz, Smart and Sony, packaged in a way that's clear, accessible, and actionable for a founder-led business.
Lastly, BrandSpark is about clarity. It is about giving you everything you need to start building your brand with clarity and confidence, but nothing you don't.
If you're tired of double-guessing your market positioning or feeling confused by branding, BrandSpark is for you.
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No, you don’t. We know you’re here to achieve ambitious business goals, not to learn branding.
Of course, prior branding or marketing knowledge is very welcome but totally optional.
We’ll support you every step of the way without jargon or complications.
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Yes, you will work directly with me. I am a recognised brand strategist with over 25 years of experience working with some of the world's best brands in five countries.
What drives me is seeing visionary leaders achieve their business vision.
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This program is going to help you “do”, not just learn.
I don’t do theory. If you want to reach your full potential, you have to take action.
That’s what I’m going to help you do.
You’ll learn practical steps you can implement to experience benefits immediately.
The real question is “How long are you willing to wait to solve what has been holding you back for too long?”
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You have so little to lose and so much potential and clarity to gain.
A better set of questions might be
“What if it DOES work for me?”
“What would it be like to finally gain clarity on what the right market positioning is for my business?”
“What would be different if I had a brand positioning my team and I could truly believe in and get behind?”
I’d love to have you join BrandSpark and begin unlocking the power of brand positioning.
I look forward to being a part of your journey!
Clients Feedback
‘Our company, Kotini, attended a brand workshop with François through Innovate UK. The workshop was hands-down brilliant!
We continue to use François's (and Acacia's) framework and learnings as we grow our new company and brand.
To anyone who works with François in the future, you are in very capable hands.’
Harvey Jones
Founder
Kotini
‘François guided me from start to finish to create professional, consistent branding.
He cared about and studied my business/competition in far greater detail than I ever had, with insights I just don't have.
François acknowledged & included what I felt was core to my business whilst building a brand strategy based that went way beyond what I would have expected.’
Vincent Lessore
Founder
PKM
‘Francois's clarity and non-jargon approach is key to understanding branding.
I would recommend him to anyone who wants a different perspective on business and how branding can be useful for their business.’
Rafael Portillo
Founder
Artificial Kreativity
How much does it cost?
The investment
From £3.5K
(Scope might be adjusted based on your specific requirements.)
The ROI
Instant clarity on what doesn't work and is holding you back
Actionable insights on what positioning is and how to make it work for your business
A new business positioning you can believe in and take to market
Reduction in wasting time and resources doing things that don't work
A clear path forward and a North Star for long-term growth
A solid foundation you can build upon and use for years to come
Ready to scale up faster?
